1. 文体介绍

还盘（counter-offer）,也叫还价，是贸易往来中（主要是对价格）的磋商（negotiation）过程。 当买、卖双方，不能接受对方所提供的某项贸易条件时，可以通过还盘说明原因，表示遗憾，或建议对方给予一定让步。贸易条件逐项在这个过程中一一确定，直至交易达成。

2。实用范例
（1）
Subject: Counter-offer

Dear Sir,
We have been very pleased with your product, as you know. However, we find that we can obtain a price of $4.00 per hundred with a local firm. This is fifty cents per hundred lower than your price.

If you can see your way clear to meeting these figures we would be pleased to place with you an order that will carry us for the rest of this year. That order is likely to be one of the largest that we have ever placed with you.

Sincerely,
Xxx

主题：还盘

亲爱的先生：
你知道，我们对你的产品一致都很满意。 但发现，在当地一家公司可以得到每一百个价格为4美元的这种产品，比你们每一百个的价格少50美分。如果你们能设法找出原因并使价格也达到这样的标准，我们就乐意向你们提出一项可以执行到本年底的订货。而且该项订货就可能是我们从来也没有向你们提出过的最大订货之一。

你真诚的，
xxx

（2）

Subject: We regret that we cannot accept your counter-offer.

Dear Sir,
In reference to your E-mail of August 1, we cannot make a better offer than the one we suggested to you, we feel that offer itself is most generous under the circumstances.

In checking our books, we find that you have purchased from us twice as much the f

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